Interview with Arianna Pozza - Head of Product & Sales Watches at Victorinox

Arianna Pozza


This year at Baselworld, we were kindly invited by Arianna Pozza - Head of Product & Sales Watches at Victorinox.

Arianna Pozza Interview

Arianna joined Victorinox in 2014 as Executive Director of Wenger Watches. In this role, she was responsible for product, sales, retail design and marketing and was an active stakeholder in the Wenger brand repositioning. During her mandate, she successfully led the re-launch of Wenger watches in over 70 markets. In December 2017, she took up her current position as Head of Product Watches for both brands, Victorinox and Wenger carrying, on top, the Sales responsibility ad interim until end of 2018. Her target is to strengthen and align the overall strategy for watches within the context of the Swiss Army Knife values of quality, innovation, functionality and design.

In her free time, she enjoys motorbiking, travelling, diving and photography.

Arianna Pozza took some time out of her busy agenda to talk to us about this year's novelties in the Victorinox ladies' watches collection.