LOEWE News from Loewe.com
Founded in Spain in 1846, we’re approaching 175 years as one of the world’s major luxury houses.
From our humble beginnings as a leathermaking collective to becoming a leading global brand, our journey has always been defined by an obsessive focus on craftsmanship and an unmatched expertise with leather. Based out of our main workshop in Madrid, which remains in operation to this day, our master artisans combine their accumulated craft knowledge with new technologies and innovative ways of thinking to produce truly modern objects of desire.
The most recent chapter in our story has been marked by the appointment of Jonathan Anderson as creative director in 2013. Since taking the helm, he has spearheaded a major rejuvenation of the house. Through a fresh redesign of the brand identity, a modern articulation of our commitment to craftsmanship with the launch of platforms like the LOEWE FOUNDATION Craft Prize, and a series of critically acclaimed and genre-defining Women’s and Men’s collections, the house has been further elevated as an influential and global cultural force.
Craft is the essence of LOEWE. As a house we are about craft in the purest sense of the word. This is our where our modernity lies, and it will always be relevant.” – Jonathan Anderson, LOEWE creative director. Our story began in Spain in 1846 as a workshop and collective dedicated to leathermaking, and ever since we have valued artisanal techniques in our approach to modern design and refined manufacturing.
Passing down our knowledge and wisdom from one generation of master artisans to the next, our rich legacy of craftsmanship remains the living soul of the house. These core values are reflected in our belief in the importance of craft in today’s culture, our modern interpretations of historical artistic achievements and our commitment to supporting contemporary art, craft and culture around the world.
In recent years our devotion to craftsmanship has manifested itself in the production of specialist collaborations, such as the LOEWE Baskets collection for Salone del Mobile, and global platforms, like the internationally acclaimed LOEWE FOUNDATION Craft Prize, ensuring that the house is upholding traditional craft practices whilst simultaneously pushing the frontiers of modern expression.