HAMILTON ·
HAMILTON An Edgy New Look
The hamilton psr digital quartz continues to evolve
The story of innovation synonymous with the debut of the world's first digital watch in 1970 continues with this sleek all-black model of the iconic Hamilton PSR Digital Quartz. Featuring a hybrid LCD and OLED digital display, its red digit-dot numerals can be read at a glance during the day and with the push of a button at night.
As our digital-centric world continues to evolve, Hamilton’s PSR is both a reminder of where we began and a symbol of what we might achieve next. Its origin story of revolution as the world’s first digital watch continues with an edgy, all-black style that celebrates the innovators who imagine the unimaginable.
With a design that retains a futuristic aesthetic more than 50 years later, the digital icon is proof that if we can dream it, we can do it.
New technology connects the PSR to the here and now with a hybrid LCD and OLED system that’s both innovative and practical. The update keeps time readable at any moment, while a push of the famous button generates a full-brightness read out.