Armin Strom Makes A Contrarian Bet On A Modern Dress Watch Revival
Armin Strom today announced the introduction of an entirely new timepiece – the Tribute 1; one that reinterprets the classic dress watch in a contemporary context.
“We believe that exceptional hand-finishing, presented in the context of a modern aesthetic design sensibility, is the key to a modern dress watch revival” said Claude Greisler, Master Watchmaker and co-founder of the revitalized Armin Strom.
Exceptional Haute Horology Finishing
“We’re the heirs to a long tradition of manually-wound dress watch design at Armin Strom; but like much of the rest of the market, we had moved away from that” said Greisler. “Over time, this became a source of deep regret for me – and I was ultimately inspired to do something about it. I’ve been obsessed with every detail of this timepiece, particularly when it comes to finishing. Hand polishing the dial-side of each barrel bridge takes over 12 hours to complete. To make the inaugural iteration even more special, we chose to produce that bridge in solid white gold. The gear train bridge on the backside is beveled and polished in 60° – a process that’s far more complex to execute and as a result takes twice as long. The polishing of the hands that I designed for this watch was also extremely time-consuming. The barrel is hand polished and provides 100 hours of autonomous operation. The Caliber AMW21 is adorned with Côtes de Genève, the jewel sinks are polished to a gleaming conclusion and the mainplate is circular grained. The balance cock and the stepped escape wheel cock deliver a three-dimensional allure, while their edges are hand beveled to convey an overall sense of luxury.”
“The “Tribute 1” is also more classic in its dimensions than any of my more recent designs,” said Greisler, “with a diameter of 38mm and a height of just 9mm. The crown is located at 2 o’clock; a nod to modern design that also enhances wearer comfort.”