It’s been a decade since we opened our first MB&F M.A.D.Gallery in Geneva – it was about time to take a few steps back and rethink our interior design and “architectural identity”!
For the past two years, we’ve been working hard with Voltige, a talented design and architecture firm based in Lausanne and Geneva, to take our retail presence to the next level. This has involved a complete refurbishment of our largest M.A.D.Gallery, in Dubai Mall, but also smaller formats like the MB&F shop-in-shop at PMT-The Hour Glass in Bangkok. We’ve also planned a new hybrid format dubbed “MB&F Lab” – designed for spaces not quite large enough to host a full-fledged M.A.D.Gallery– which will begin with Beverly Hills and Singapore in 2022.
You’ll find the complete press release, images, and an explanatory video with Max Büsser and Voltige co-founders Vincent Groetzinger and Tyl Vergriete in our Press section.