After intensive renovation and a total redesign, the Zenith boutique in The Dubai Mall has finally opened its doors to welcome visitors into the unique world of the star-studded Manufacture in the Middle-East’s most luxurious shopping destination.
From the outside, the façade of the Zenith Dubai Mall boutique immediately catches the eyes and arouses curiosity, with illuminating four-pointed stars inspired by the 1969 Zenith logo beckoning passers-by to step inside. Visitors are welcomed by warm neutral tones juxtaposed against a stretching central blue element from the floor to the ceiling that’s backlit to evoke a starry night sky – a symbolic element central to Zenith’s lore. For those wanting to learn more about Zenith, the “Story Bar” allows a deep dive into the Zenith universe, interacting with objects and discovering the individuals from Zenith’s past and present and their inspirational stories.
The Zenith boutique in The Dubai Mall will host the entire collection of watches as well as local and regional exclusive editions. Each collection is prominently showcased in individually themed display cases.
As of today, shoppers in The Dubai Mall can have the rare opportunity to count themselves among the first to discover the newly unveiled DEFY haute horlogerie creations, clad in transparent sapphire crystal cases and showcasing two of Zenith’s most groundbreaking complications under a new light. The gravity-defying Zero-G features a new more open movement architecture and an exceptional decoration inspired by space, while the fastest 1/100th of a second chronograph of the DEFY 21 Double Tourbillon is embellished with a sleek blue finish adorned with miniature stars on the movement.